The JENTIS Dashboard gives a clear overview of your tracking performance, consent rates, and account usage. It shows exactly how much data your server-side setup is capturing, correcting, and recovering, so you can stay in control, optimize your setup, and report the value of JENTIS back to your organization.

With this Dashboard, you can:

• Understand the impact of JENTIS.

• See how much traffic you recover from browser restrictions, ad blockers, or consent limitations.

• Monitor the health of your tracking setup.

• Monitor your consent rates.

The Dashboard has several sections to help you monitor and optimize your setup. This article will guide you through each section and explain what the numbers mean.

Access the Dashboard

The Dashboard is the home page of your JENTIS Account. Once you have completed the first implementation steps, the Dashboard will be available. To access it:

1. Log in to your JENTIS account.

2. You’ll land directly on the Dashboard.

3. If you navigate away, return anytime by clicking on “Dashboard” on the left navigation.

Incoming Traffic

This section shows how your website traffic is being captured and where JENTIS is recovering or correcting data that would otherwise be lost.

First, you’ll see the Total Traffic you’re capturing, your Tracking Uplift, which reports the percentage of additional traffic you’re tracking with JENTIS, and Untracked Sessions, which consist of traffic still not being captured. You’ll also see a comparison to the previous period for each of these.

Traffic Breakdown Graph:

Visualizes how your traffic is composed.

• Base Traffic: Traffic captured without server-side advantages.

• Ad Block Recovery: Traffic recovered from users with ad blockers.

• Corrected Traffic: Traffic captured bypassing browser tracking prevention (e.g., ITP).

• Essential Mode Recovery / Synthetic Users: Non-consented traffic captured with Essential Mode or replaced via Synthetic Users (if enabled).

• Untracked Traffic: Traffic fully blocked and not captured (e.g., consent denied without fallback methods).

These metrics are also available in the table below, so you can have a complete view by container.

On top of this section, you can also choose to view data by sessions or requests; select specific containers or view all; and choose a time range between:

• Last 10 days – last 10 days including current day;

• 3 Months – including current month;

• (Default) Year – 12 months, including the current month.

Tracking Score

The Tracking Score gives you an instant view of how healthy and effective your tracking setup is. It helps you understand whether you are capturing as much data as possible with JENTIS, or if there’s room for improvement.

A higher score means your implementation is working well, with minimal data loss. A lower score indicates significant untracked traffic that could still be tracked.

The Tracking Score includes a rating based on the previous day:

• Standard: Consented data is coming through, but there’s room to improve your tracking setup.

• Optimized: Your tracking is in good shape, with a few opportunities to capture even more data.

• Excellent: Your setup is highly optimized and captures mostly everything technically possible.

How to improve your Tracking Score:

If your Tracking Score is rated as Standard or Optimized, this means there’s still untracked traffic in your setup that could be reduced. Improving your score involves reviewing how your tracking is configured and ensuring that key privacy-resilient features are properly set up to capture as much data as possible within privacy-compliant methods.

One major factor is consent denial, which directly limits the amount of data you can track. To capture non-consented but privacy-safe data for analysis, you can enable Essential Mode. It allows you to configure a fallback to maintain data quality in cases where no consent is given.

By enabling Essential Mode, you can have up to 100% of your website’s data collected with fully compliant methods, make better data-driven marketing and business decisions with a complete view of your users' journeys, and recover information you’d have previously lost due to a lack of consent. Read more about Essential Mode.

If you want to go beyond and be able to activate all your data, Synthetic Users is an additional feature you can use. It uses machine learning to replace your missing data with anonymous, privacy-safe users that reflect the behavior of the users you can’t otherwise track.

This allows you to activate your previously lost traffic data in all your advertising tools without compromising compliance. By unlocking this new audience potential, you can improve targeting precision and bidding efficiency, increase conversion rates, and reach a 25% ROAS uplift. Learn more and find out how to get Synthetic Users on your account.

Additionally, it’s essential to check that your server-side setup is correctly configured. Make sure your containers, tags, and endpoints are firing correctly.

You can also enable the Cookie Lifetime Extender, which restores the lifespan of first-party cookies that would otherwise expire quickly due to browser restrictions. This ensures that returning users are recognized correctly, improving both data quality and attribution accuracy. Learn more about how to configure the Cookie Lifetime Extender.

By reviewing and improving these areas, most setups can improve their Tracking Score significantly, moving from Standard or Optimized into the Excellent range.

Consent Rate

This section shows how your users interact with consent banners and how consent impacts your data collection.

Metrics displayed:

• Accepted: Users who gave full consent.

• Partially Accepted: Users who accepted some but not all tracking categories.

• Denied: Users who declined consent altogether.

A breakdown by container is also available, helping you identify whether certain brands, domains, or regions have lower consent rates.

If you have any questions or suggestions, contact us through our Helpdesk.